To win over buyers in today’s increasingly competitive franchise market, it’s all about the money.

The past two years have seen many franchisors humbled as their systems got smaller. After growing by more than 40 percent between 2001 and 2008, the number of franchise units dropped by nearly 4 percent between 2008 and 2009, and just barely grew at all in 2010, according to a 2011 report from PricewaterhouseCoopers for the International Franchise Association.

Still, some franchise companies are bucking this trend. They are experiencing rapid growth in spite of the down market and the obvious challenges that exist. What’s their secret? They either have powerful brands or a compelling value proposition driving their growth.

Over the last two to three years, companies like Subway, McDonalds and 7-Eleven haven’t had any trouble attracting buyers because their brand names are so strong and well known. Being part of a brand with virtually 100 percent top of mind awareness with consumers gives potential buyers confidence and security.

Without a famous brand name to rely on, however, a franchise company desiring rapid growth in today’s market must have the numbers on their side — in a big way. In fact, the money side of the business has become even more important than the product or service the business offers. That’s why we see rapid growth in companies as diverse as Vanguard Cleaning Systems or Tutor Doctor learning centers or HOODZ commercial grease cleaning services.

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As unemployment abounds, more and more people are considering plunging on the new franchises bandwagon, however, they are just too hesitant because of the economic downturn. They want an assurance that this time is really a good time to invest. However, most marketing analysts and business forecaster are saying that anytime is really a good time in starting up a franchise business. It is said that some of the biggest named best franchise brands actually established themselves during the recession. Franchising is still the safer option when starting on a business venture unlike building business starting from zero. It is noted that the failure rate for a franchised business is lower that the overall business rate. Most new franchise companies even offer creative solutions for prospective franchisees like waiving royalty payments and discounted franchise fees. Due to the economic turmoil, everything now is negotiable. This will put you to a better advantage.

You see franchising business increased in the past years because of its proven concept, that is “business system in place”, a sure way to penetrate the market faster and easier even with challenging economic conditions. You just have to be as diligent as necessary before making the big decision.

First you need to start gathering open feedback from people or franchisees that you share the same interest. Ask them if they are doing well despite the economy. This information will be helpful before making the decision. Make sure that you embark on franchise business that gives efficient training and support tools. Check on the Franchising Business Review (FBR) list of top franchises for franchisee satisfaction. Their list proves to be effective in giving prospective franchisee to have a broader knowledge on the business they are considering before investing.

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