With the cost of paid advertising and promotion getting higher every year, having a PR strategy is a must for most businesses. PR doesn’t end with a press release or a grand opening event. The secret to great PR is having solid marketing content that can be used on a consistent basis, like promotional videos, testimonials and even mini clips of awards or accomplishments. Let’s face it, PR marketing is an ongoing effort and video marketing works for your company 24/7.

Using web video as a communication tool can extend the reach of business news or promotions. Most business owners already know that video can help improve search engine results for a company but web video also adds a dynamic element to PR activities by creating a more personal company image, reaching a wider audience, and encouraging customer interaction.

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