All sorts of business offer discounts from time to time for promotional purposes. Discount or sale allowance creates a win-win situation for the business, its partners and of course, the customers. Customers are happy because they get the product or services at lower rates while the businesses are glad because they get the attention and increased number of sales as a result. Quite often it’s more than a short boost in the number of sales, because those who purchase at discount rates are likely to return even when the rates are back to normal. Businesses also make use of discounts and sales to vend out old fashioned stock. Following are just some of the discounts you can offer to your clients to attract more business.

Services based discount:

If you are a property management company or full service real estate broker, you can offer discount based on the number of services your client purchase. The more services they employ, the greater the discount will be. However, you need to be careful when deciding the percentage of discount you’ll offer. Remember that the discount should work as bait without gobbling up your income.

Free consultation:

You can offer some basic services or consultation for free. Such offer will attract lots of prospective customers who can come to you and discuss their specific requirements while you can share your expert opinion on the issue. It provides an ideal opportunity to impress them with your knowledge. Once they acknowledge your expertise, they will gladly hire you as their agent or property manager. Quite obviously, you should make such offer when you are confident of making a good impression, if you think you will not be able to then probably you should work on your skills first.

Discount on advance or lump sum payment:

You can encourage your clients to pay full in advance by offering a discount on making lump sum payments. However, you’ve got to treat such customers (who’ve paid in advance) carefully because they’ll be extra sensitive to any disservice. You will get a very bad reputation if you have accepted the payment in advance and your customer feel that you are now careless towards him. Don’t think that you’ve got nothing to loose because you’ve pocketed the payment, always remember that there’s an even more important thing on stake and that is, your reputation.